SuperRebel.Agency® launches new campaign for This is Holland.

Creative agency SuperRebel.Agency® has launched a new integrated campaign for This is Holland, the Amsterdam-based attraction known for its immersive flight experience across the Netherlands.

The campaign, built around the line “Holland? In an hour you’ve seen it all.”, challenges how both international and domestic audiences perceive the country. By embracing a widely held assumption (that the Netherlands is small and easy to explore) the campaign creates a sharp and intelligent contrast with the emotional impact of the experience itself.

Running across social media, online channels and digital out of home, the campaign combines understated, almost ironic messaging with cinematic visuals of the flight experience. The result positions This is Holland not as a traditional tourist attraction, but as a must-see, sensory experience that redefines the country from above.

SuperRebel.Agency® developed the concept and creative work, translating a simple cultural insight into a distinctive and scalable campaign platform with international appeal. Media planning and buying were handled by Zuiver Media.

“Everyone thinks they know Holland. That’s exactly what makes this idea work. By leaning into that assumption, we create a moment of surprise and rediscovery. It’s not about showing more, it’s about making people feel something they didn’t expect.” says Lodewijk Varossieau, Chief Creative Officer, SuperRebel.Agency®

The campaign marks the start of the collaboration between SuperRebel.Agency®, Zuiver Media and This is Holland, with a shared ambition to grow brand awareness internationally and increase visitor numbers through distinctive, high-impact communication.

More information: thisisholland.com.

About This is Holland: 

This is Holland is an immersive flight experience located in Amsterdam, offering visitors a unique journey over the Netherlands. Combining cutting-edge technology with storytelling, the attraction allows guests to experience the country’s landscapes, heritage and culture from a bird’s-eye perspective.

The experience includes a dynamic flight simulation enhanced with special effects such as wind, mist and scent, as well as interactive exhibitions that provide context and depth. With hundreds of thousands of visitors annually, This is Holland has become one of the leading attractions in Amsterdam, appealing to both international tourists and domestic audiences. 

About SuperRebel.Agency®:

SuperRebel.Agency® is the Creative Powerhouse for Brave Brands.
The agency combines strategy, creativity, social and AI to help brands grow and become truly distinctive. By integrating thinking and execution across all channels, SuperRebel.Agency® builds campaigns that deliver both attention and measurable business impact.

Where Brave Brands become Famous.