FROM FMI TO SOUR SUPPLIER. THE POWER OF SOUR.

We’ve just added some serious attitude to the fruit business. For our client Fruit Market International (FMI), we created a new name, brand identity, and website that squeezed out every drop of freshness and confidence.

Meet SOUR SUPPLIER, Europe’s No.1 lime specialist. A brand that dares to own what others hide: being SOUR. Because in a market full of sweetness and sameness, choosing sour is brave.

Rebranding a successful B2B company takes guts, especially when you go from a traditional name like FMI to something that instantly makes people smile. It’s bold, memorable, and impossible to ignore.

From brand strategy to design, storytelling, and web development, everything was created in-house at SuperRebel.Agency®. The result? Possibly one of the sweetest (and sourest) concepts we’ve ever made.

And judging by the first reactions, our client isn’t sour at all.

Check out the new brand and website: www.soursupplier.com