WorkSpace Factories
Spaces that work.
Five specialist brands. One shared ambition. One new brand.
Workspace Factories brings together five established European brands, each with its own heritage, expertise and character. The challenge for SuperRebel.Agency: turn that collective strength into one distinctive brand, without losing what makes each company strong.
10+
5→1
∞
What’s brave?
It takes a brave brand to bring five established specialists together without smoothing out what makes them different. We created one distinctive identity that connects Pami, Robberechts, Magnus Olesen, Viasit and ROFA, while giving each brand the space to remain itself.
Spaces that work.
A workspace should do more than look good. It should work for the people in it, the businesses behind it and the way work keeps evolving.
That means combining everything it takes to make a workspace work. From local craftsmanship and European expertise to circular production, smart design and the details that make a space truly yours. From the first idea to the finished space. From today’s needs to whatever comes next.
Campaign in progress.
The next step is bringing the new brand to life through Workspace in Progress, a launch campaign built around the idea that work is never static. As people, businesses and ways of working evolve, so should the spaces around them.
The campaign gives the new brand a platform to keep moving, questioning and developing. With Spaces that work as the promise at its core, Workspace in Progress will translate the new positioning into campaigns, content and brand experiences.
Brave made:
Strategy
Concept
Design
Positioning
Brand concept
This work is B.O.S.S.
Bold | Outspoken | Smart | Stylish
EARTH IS OUR PLAYGROUND.
