Vue Cinemas
The big screen on Mobile.
Vue is the Netherlands' second-largest cinema chain, and a pioneer of the big screen experience. The challenge? Translating that big screen experience to the small screen. From the theater to a mobile near you. Including the smell of fresh popcorn, the buzz of anticipation, the thrill of what's about to unfold.
209K
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What’s brave?
Vue believes service is just as important as the screen itself. Building anticipation before the film. Extending the experience after the credits roll. Making every detail matter. Inside the cinema, Vue controls everything and guards every moment. But once audiences step outside, they hand over the reins and SuperRebel.Agency takes responsibility for the experience.
Experience it
At Vue, everything feels bigger, better, more intense. Premium in presence, spectacular in experience. The ambition is to position Vue as the brand that brings cinema, emotion, and experience together. So that when people see a trailer, poster, or film trend, they automatically think: I want to see that at Vue. The brand that understands film, celebrates it, and inspires audiences to experience it.
From target to audience
An audience-driven, brand-led content approach without becoming too commercial. Focused on brand visibility, film experience, and genuine interaction with the audience. That is the plan behind the content that wins the heart and the head of the target audience. Whether you're coming alone, as a couple, with friends or with the whole family, at Vue it's all about you.
Content pillars
With this in mind, we create content for Vue across a number of content pillars, built around the latest releases, the Vue experience, and Vue's role as a cinema expert. Based on these pillars, we've developed a range of formats that bring Vue and its community together, extending the big-screen experience to the screen in your hand.
At Vue, we believe the cinema experience starts long before the lights go down. Working with SuperRebel.Agency helps us carry that same magic into the spaces where our audience already lives.
Marjolein van Dijk / Head of Marketing @ Vue Cinemas NL
Brave made:
Execution
Social Media
Positioning
Content strategy
This work is B.O.S.S.
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